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Snapchat was largely considered a fad and looked upon with confusion and amusement when it first launched in the early 2010s. It seemed like another medium for silly micro-content that had no [...]

Unless you’ve had your head buried in the sand these last few years, you’ve no doubt noticed Amazon Advertising rocketing onto the world stage and threatening the Google and Facebook duopoly. [...]

When it comes to online retailers, Amazon reigns supreme. Amazon owner, Jeff Bezos, claimed his spot as the wealthiest man in modern history thanks to the retail giant; so if you’re looking to [...]

In the last 12 months, Customer Data Platforms (CDPs) have become something of a focal point for marketing executives. It seems there are different CDP’s emerging onto an increasingly saturated [...]

If you’re an advertiser that allocates budget toward SEO, PPC, or paid social, learning how to optimize web content for SEO in the context of spoken search queries will be essential and paramount [...]

As Amazon continues to tighten its grip around global e-commerce, advertisers flock to its exploding advertising platform with massive budgets and uncertain expectations. Although Amazon delivers [...]

In the digital age, consumer attention is more fragmented than ever. Between robust social platforms like YouTube, Reddit, Twitch, Snapchat, online forums, and more, holding a viewer’s attention [...]