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Author Archive for: "sgodsey"
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 Is Snapchat Viable For My Brand? What CMOs Need To Know
By Sam Godsey
In Social Media
Posted January 28, 2020

Is Snapchat Viable For My Brand? What CMOs Need To Know

Snapchat was largely considered a fad and looked upon with confusion and amusement when it first launched in the early 2010s. It seemed like another medium for silly micro-content that had no [...]

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 Premiere Creative’s Approach to Amazon Advertising
By Sam Godsey
In eCommerce
Posted September 12, 2019

Premiere Creative’s Approach to Amazon Advertising

Unless you’ve had your head buried in the sand these last few years, you’ve no doubt noticed Amazon Advertising rocketing onto the world stage and threatening the Google and Facebook duopoly. [...]

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 Amazon Selling: 1st Party Versus 3rd Party
By Sam Godsey
In Digital Marketing
Posted September 11, 2019

Amazon Selling: 1st Party Versus 3rd Party

When it comes to online retailers, Amazon reigns supreme. Amazon owner, Jeff Bezos, claimed his spot as the wealthiest man in modern history thanks to the retail giant; so if you’re looking to [...]

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 The Key Differences Between a CDP and a DMP
By Sam Godsey
In Digital Marketing
Posted May 8, 2019

The Key Differences Between a CDP and a DMP

In the last 12 months, Customer Data Platforms (CDPs) have become something of a focal point for marketing executives. It seems there are different CDP’s emerging onto an increasingly saturated [...]

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 The Future of SEO: Optimizing Content for Voice Search and Virtual Assistants
By Sam Godsey
In seo
Posted April 23, 2019

The Future of SEO: Optimizing Content for Voice Search and Virtual Assistants

If you’re an advertiser that allocates budget toward SEO, PPC, or paid social, learning how to optimize web content for SEO in the context of spoken search queries will be essential and paramount [...]

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 How to Win with Amazon’s Marketing Platform
By Sam Godsey
In eCommerce
Posted April 16, 2019

How to Win with Amazon’s Marketing Platform

As Amazon continues to tighten its grip around global e-commerce, advertisers flock to its exploding advertising platform with massive budgets and uncertain expectations. Although Amazon delivers [...]

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 Recruiting Paid Social Influencers
By Sam Godsey
In Influencer Marketing
Posted April 9, 2019

Recruiting Paid Social Influencers

In the digital age, consumer attention is more fragmented than ever. Between robust social platforms like YouTube, Reddit, Twitch, Snapchat, online forums, and more, holding a viewer’s attention [...]

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