Our Process for Web Development
A paradigm shift is occurring in consumer behavior. The passive model consumer interaction, represented by messaging seen as interruptive and an irritant, exemplified by broadcast advertising, is on the decline. Today consumers actively seek information, with the web as their primary search portal. But the web is not alone in easing and exemplifying this paradigm shift. Search engines, social networks, blogs, web-based videos, Twitter, pay-per-click, webinars and more are the new media channels consumers are spending time on. And these are the avenues where you can reach them.
Our agency takes an innovative omni-channel approach favored by forward thinking agencies to planning a marketing campaign. We start by examining a client’s revenue streams and then building a platform to drive results and revenues with measurable and traceable results. SEO is just one component of that overall effort.
- Strategy and Methodology
- Investigation
- Usability
- Eight Rules, Good/Bad examples
Premiere has extensive experience in web-based media, including: web design, e-commerce, marketing, advertising and PR campaigns, search engine optimization (SEO), search engine marketing (SEM), and overall web program management. Our roster of prestigious clients speaks to our ability to deliver high quality creative, service and production, and meet high expectations.
Three Key Components:
- Content
- Social Media
- SEO
Premiere has a capable and experienced creative staff of art directors, video producers, Web 2.0 and technical specialists, and a copywriter that allows us to handle substantial, multifaceted projects. Following our initial consultation, and our own research and analysis, we will deliver a proposal outlining what we believe are the optimum and appropriate services required to establish your brand as the premiere business in your category, as measured by web traffic, time spent on site, and other metrics that document the effectiveness of a web presence.
Web marketing has two very important aspects
- traffic
- conversation
SEO drives site traffic. Notwithstanding blogs, PPC, social media, video, and other channels that can help the process, SEO optimizes content for the way your customers and search engines are looking for it. SEO ensures your messaging includes the terms prospects use to search for the products and services you offer, and that it has the kind of information they want to find once they land on your site.
Analyzing your site traffic
Is your site performing as well as it should? A logical place to start an evaluation is an analysis of your web traffic. The web is a remarkable and effective media. Build a site, and they will come. But will they stay? That’s the key question. The goal isn’t simply to get visitors to your site, but to engage them – convince them of something, sell them something, or get them to email or call you.
If you have any web presence and your site is moderately functional, initially you will likely see traffic volume increasing on a month-over-month basis. However, if you examine your bounce rate, you are likely to see it is very high. Site visitors look at the landing page, and immediately back click to the search engine because they don’t like, don’t want, or don’t trust what they see. Ideally, a site’s bounce rate should be under 40%. We track bounce rates and send clients monthly tracking reports that include this data. And when we incorporate SEO into their sites, along with better visuals, better presentation, better content, a discount offer, or other optimized content, clients see their bounce rates drop.
Areas We service
Our headquarters is located in Millburn New Jersey, many of our customers come from surrounding counties: Essex, Morris, Passaic, Union, Hudson as well as NY Metro area: NYC, Long Island, Westchester, Fairfield, and other areas near you.
