Google Ads Campaign Services

Are you looking to boost your online presence and drive more traffic to your website? Premiere Creative is here to help! We specialize in creating and managing Google Ads campaigns that can put your brand in front of your target audience. Schedule a consultation with our experts today to get started.

Your Guide to Google Ad Campaign Types

The purpose of using Google Ads is simple – to make potential customers aware of your brand and encourage engagement. Google Ads are versatile, working on both mobile and desktop platforms, providing your website with the exposure it deserves. Here’s a breakdown of the different Google Ad campaign types we offer:

Search Network Campaigns

Our Search Network campaigns ensure that your text ads appear near Google search results and other Google sites when people search for keywords related to your products or services. Whether you run a local music school or offer specific services, we can target high-potential customers actively searching for what you provide.

Goals for Search Network Campaigns:

Boost Sales

• Targeted Audience: These campaigns allow us to display your ads to people actively searching for products or services related to your business. This means your ads are seen by individuals who have a genuine interest in what you offer.
• Immediate Impact: When someone searches for a product or service you provide and your ad appears at the top of the search results, it increases the chances of them clicking on your ad and making a purchase. This immediate impact can lead to a boost in sales.
• Keyword Optimization: We carefully select keywords that are highly relevant to your offerings. This ensures that your ads are shown to the right audience at the right time, increasing the likelihood of conversions.
• Conversion Tracking: We use conversion tracking to measure the effectiveness of your campaigns. By tracking actions such as purchases or sign-ups, we can optimize your campaigns for maximum ROI.
• Ad Extensions: We utilize ad extensions to provide additional information to potential customers, such as product prices, reviews, and links to specific pages on your website. This helps in driving more qualified leads to your website, ultimately leading to sales.

Generate Leads

• Capturing Contact Information: We create ad campaigns that encourage users to take specific actions, such as filling out a contact form or requesting more information. These actions provide you with valuable lead data, including email addresses and phone numbers.
• Targeted Landing Pages: We design landing pages that are optimized for lead generation. These pages are tailored to provide the information potential leads are looking for and make it easy for them to express interest in your products or services.
• Call Extensions: For businesses that rely on phone inquiries, we implement call extensions. This allows users to call your business directly from the ad, making it convenient for them to get in touch.
• Lead Nurturing: Once we capture leads, we have strategies in place for lead nurturing. This includes email marketing, retargeting campaigns, and personalized follow-ups to convert leads into paying customers.
• A/B Testing: We continuously optimize your ad copy and landing pages through A/B testing to improve lead generation efforts. This involves testing different ad variations and landing page designs to identify what resonates best with your audience.

Increase Website Traffic

• Higher Visibility: Your ads appear at the top of search results, giving your website maximum visibility. This means more users are likely to click on your ad and visit your website.
• Targeted Traffic: We ensure that your ads are shown to users who are actively searching for keywords related to your business. This means the traffic you receive is highly relevant and more likely to engage with your content.
• Quality Score: We work on improving the quality score of your ads, which not only reduces the cost per click but also ensures that your ads are displayed to a larger audience. High-quality ads result in more clicks and, consequently, increased website traffic.
• Keyword Expansion: As we monitor the performance of your campaigns, we identify opportunities to expand the list of keywords. This allows us to tap into new audiences and drive additional traffic to your site.
• Ad Copy Optimization: We craft compelling ad copy that encourages clicks. Well-optimized ad text can significantly impact click-through rates and, in turn, increase website traffic.

RLSA – Remarketing Lists for Search Ads

Remarketing Lists for Search Ads (RLSA) allow us to customize search ad campaigns for people who have visited your website. We tailor bids and ads to these visitors when they’re searching on Google, ensuring your brand stays top-of-mind.

DSA – Dynamic Search Ads

Dynamic Search Ads are perfect for advertisers with well-designed websites or large inventories. These ads utilize your website’s content to target relevant audiences, ensuring you don’t miss out on potential customers.