Google Ads Campaign Services


Premiere Creative: Your Google Ads Campaign Experts

Are you looking to boost your online presence and drive more traffic to your website? Premiere Creative is here to help! We specialize in creating and managing Google Ads campaigns that can put your brand in front of your target audience. Schedule a consultation with our experts today to get started.

Your Guide to Google Ad Campaign Types

The purpose of using Google Ads is simple – to make potential customers aware of your brand and encourage engagement. Google Ads are versatile, working on both mobile and desktop platforms, providing your website with the exposure it deserves. Here’s a breakdown of the different Google Ad campaign types we offer:

Search Network Campaigns

Our Search Network campaigns ensure that your text ads appear near Google search results and other Google sites when people search for keywords related to your products or services. Whether you run a local music school or offer specific services, we can target high-potential customers actively searching for what you provide.

Goals for Search Network Campaigns:

Boost Sales

  • Targeted Audience: These campaigns allow us to display your ads to people actively searching for products or services related to your business. This means your ads are seen by individuals who have a genuine interest in what you offer.
  • Immediate Impact: When someone searches for a product or service you provide and your ad appears at the top of the search results, it increases the chances of them clicking on your ad and making a purchase. This immediate impact can lead to a boost in sales.
  • Keyword Optimization: We carefully select keywords that are highly relevant to your offerings. This ensures that your ads are shown to the right audience at the right time, increasing the likelihood of conversions.
  • Conversion Tracking: We use conversion tracking to measure the effectiveness of your campaigns. By tracking actions such as purchases or sign-ups, we can optimize your campaigns for maximum ROI.
  • Ad Extensions: We utilize ad extensions to provide additional information to potential customers, such as product prices, reviews, and links to specific pages on your website. This helps in driving more qualified leads to your website, ultimately leading to sales.

Generate Leads

  • Capturing Contact Information: We create ad campaigns that encourage users to take specific actions, such as filling out a contact form or requesting more information. These actions provide you with valuable lead data, including email addresses and phone numbers.
  • Targeted Landing Pages: We design landing pages that are optimized for lead generation. These pages are tailored to provide the information potential leads are looking for and make it easy for them to express interest in your products or services.
  • Call Extensions: For businesses that rely on phone inquiries, we implement call extensions. This allows users to call your business directly from the ad, making it convenient for them to get in touch.
  • Lead Nurturing: Once we capture leads, we have strategies in place for lead nurturing. This includes email marketing, retargeting campaigns, and personalized follow-ups to convert leads into paying customers.
  • A/B Testing: We continuously optimize your ad copy and landing pages through A/B testing to improve lead generation efforts. This involves testing different ad variations and landing page designs to identify what resonates best with your audience.

Increase Website Traffic

  • Higher Visibility: Your ads appear at the top of search results, giving your website maximum visibility. This means more users are likely to click on your ad and visit your website.
  • Targeted Traffic: We ensure that your ads are shown to users who are actively searching for keywords related to your business. This means the traffic you receive is highly relevant and more likely to engage with your content.
  • Quality Score: We work on improving the quality score of your ads, which not only reduces the cost per click but also ensures that your ads are displayed to a larger audience. High-quality ads result in more clicks and, consequently, increased website traffic.
  • Keyword Expansion: As we monitor the performance of your campaigns, we identify opportunities to expand the list of keywords. This allows us to tap into new audiences and drive additional traffic to your site.
  • Ad Copy Optimization: We craft compelling ad copy that encourages clicks. Well-optimized ad text can significantly impact click-through rates and, in turn, increase website traffic.

RLSA – Remarketing Lists for Search Ads

Remarketing Lists for Search Ads (RLSA) allow us to customize search ad campaigns for people who have visited your website. We tailor bids and ads to these visitors when they’re searching on Google, ensuring your brand stays top-of-mind.

DSA – Dynamic Search Ads

Dynamic Search Ads are perfect for advertisers with well-designed websites or large inventories. These ads utilize your website’s content to target relevant audiences, ensuring you don’t miss out on potential customers.

Display Network Campaigns

Our Display Network Campaigns offer a variety of creative formats to showcase your brand. We utilize dynamic remarketing to show ads tailored to your site visitors, bringing them back to complete their journey with you.

Dynamic Prospecting versus Dynamic Remarketing

Dynamic prospecting brings user and product information together to showcase your best products to the right audience. This is ideal for new advertisers or when targeting a different audience from your existing customer base.

Smart Display Campaigns

Our Smart Display Campaigns simplify display advertising by optimizing targeting, bidding, and ad creation. Reach potential customers at all stages of the buying cycle with ads in various formats across the Google Display Network.
Across the Display Network, Smart Display campaigns combine 3 optimization technologies to take the labor and guesswork out of targeting, bidding, and ad creation:

  • Automated Bidding: Using Target CPA as a basis, Smart Display campaigns optimize to set your bids according to the likelihood of conversion in every ad auction, seeking to give you the best possible value.
  • Automated Targeting: Targeting optimizes as your campaign runs, which means your ads increasingly show where they’ll get you the most business. Where applicable, Smart Display campaigns use dynamic prospecting to match your feed to the likeliest converters.
  • Automated Ad Creation: Ads are automatically generated from the building blocks you provide, like headlines, descriptions, logos, and images. They responsively fit into almost all ad spaces across the Display Network.

When to Use Smart Display Campaigns:

  • Attract additional customers
  • Meet conversion-based eligibility requirements
  • Expand beyond remarketing
  • New to Display Network advertising

Video Ads

Engage your audience with video ads in various formats, including in-stream ads, video discovery ads, non-skippable in-stream ads, out-stream ads, and bumper ads. Video ads are a powerful way to showcase your brand on YouTube and the Google Display Network.

When to Choose Video Ads:

  • In-stream ads run before, during, or after other videos on YouTube or across Display Network sites, games, or apps. These ads may also run on YouTube videos embedded on other websites. After 5 seconds, the viewer has an option to skip the ad.
  • Video discovery ads only appear on YouTube and reach people in places where they can discover content. The appearance will vary, depending on the ad sizes and ad formats that content publishers support. When a viewer clicks the thumbnail for your ad, the video will play on its YouTube watch or channel page.
  • Out-stream ads show on partner sites. Marketers design these ads for both mobile and tablet views and help make it easier for users to tap to play your video. Out-stream ads can help increase brand awareness by extending your reach beyond YouTube.
  • Non-skippable in-stream ads are a non-skippable ad format designed to allow you to reach customers with your entire message. Non-skippable in-stream ads are 15 seconds or less, and viewers can’t skip the ad.
  • Bumper ads are a short video ad format, designed to allow you to reach customers broadly and increase awareness about your brand by using a short, memorable message. Bumper ads are just 6 seconds or less, and viewers can’t skip the ad.

When to Choose Video Ads:

  • Advertise on YouTube and across the Display Network
  • Simple setup and management
  • Track video ad performance

Take Your Google Ad Campaigns to the Next Level

Now that you have a better understanding of Google Ads campaign types, it’s time to take action. Premiere Creative, with 26 years of experience, is your partner in expanding your online presence, increasing brand awareness, and driving revenue. Launch your next Google Ad campaign with us today!

Dial (973) 346-8100 to connect with our team and schedule a consultation.


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