Online video, or WebVid, is one of the best avenues to engage and market to an online audience. 1 out of 2 Internet users watched online videos last month. And a WebVid can play an important role in an integrated marketing campaign.
A video gives you a platform to communicate a message on multiple levels – via visual images, the spoken word, music and visual text. Online video enables website owners to reach a huge growing audience for minimal investment. You can leverage online video to drive awareness and increase sales. 55% of people who view a video visit the company’s website; 30% visit a physical store; and 24% made a purchase as a result of watching. And with video now being incorporated into universal search results on Google this presents a major commercial opportunity to boost traffic and SEO performance. Moreover, Youtube (through Google) is monetizing advertising with video and is becoming a preferred method of online advertising.
Premiere Creative creates low-cost, engaging, and effective online video that brings web marketing to life. Web viewers put a premium on authenticity and straightforward presentation. Though production values are high, this is not broadcast television. No need for scripts, expensive sets or a major motion picture. Our production team creates WebVids that engage web viewers and connect you directly with your customers and prospects. WebVids deliver high-quality while eliminating traditional video production overhead. We create a good story that moves along quickly. Web viewers are accustomed to and prefer short videos. We use a 60-second video as our standard.
*The above video is a web marketing video that we created for New Jersey Spine Specialists, a medical group located in Summit, New Jersey.
The goal is simply to engage the viewer, another way to showcase your brand, not to try telling them everything there is to know about your business.
Video is compelling because it offers transparency, allowing the user to see inside, meet the owner, see the products, services, quality, and passion. People want authenticity, not a lot of hype, big words and run around. Relevant and engaging video content shares relatable stories that resonate with your target audience. Given that you probably meet less than 10% of your customers face to face, it’s a must have. If you cannot be belly to belly selling them, you want to be belly to video, because the video is on 24 hours/day 7 days a week 365 days a year. You can say and influence 10x more with video than written words. Through videos, customers connect emotionally with your brand, and then act upon that connection.