Interactive Design and Development

The Internet is about usability.

Every website should do two things to maintain a user-base: it should help users easily find useful information, and it should help users easily complete tasks. However, having all the right content and supporting the right tasks is not enough to guarantee a user-base. As Nielsen puts it very nicely- “The Internet is about usability… The computer industry has been able to ship difficult-to-use products because you buy first, and then you try to use it. With the web, usability comes first, then you click to buy or become a return visitor.

To insure usability of the sites we create, we consider four key aspects of any site before we begin the design process: the architecture, page wireframes, what technology is appropriate, and what content do we need to display. Only once we mapped out the project will we begin to create a site.