At its most basic, multichannel marketing simply offers your customers more than one channel to purchase your goods or services – through a retail establishment, a website and a catalog, for example. But harnessed properly, multichannel marketing does much more. It provides a business with more opportunities to interact with customers and potential customers. And those interactions can generate a closer relationship and more business with customers, as the messages in each channel reinforce the other channels. In fact, customers of multichannel companies spend 30% more than customers of one-channel companies.
- More than just print
- Drive-to-site, microsites, print/web/video/mobile
With the explosion of communication channels – print, electronic, Web 2.0 and its attendant social media – almost every business needs to utilize multichannel marketing. Fully 65% of consumers cross channels in their search for information and contacts with a business. But an effective multichannel strategy requires integrated brand management that can customize the message for each channel; the messaging must work in isolation, and in combination with the brand messages on co-channels. Truly, content is king and content needs to be strategized.
Multichannel marketing is also ideal for getting to know customers better. Online and offline channels can collect information about the customer independently, making it possible to develop aggregate mailing lists for future promotions and branding campaigns. This approach also enables companies to use traditional print channels for drive-to-site promotions and branding campaigns.
Premiere Creative has broad experience in each media and marketing channel: print, broadcast, direct mail, web, video and mobile. More importantly, we have a demonstrated ability to combine them to create multichannel campaigns whose unified power is greater than the sum of its components.
We increase your company’s interactions with potential customers through multiple channels, both traditional — TV, radio, print, direct mail – and new media, utilizing the web, microsites marketing, web marketing, email and social networks. Each channel can help promote the other channels and, therefore, the company as a whole.
Online and offline channels can collect information about the customer independently, making it possible to develop aggregate mailing lists for future promotions and branding campaigns. This approach also enables companies to use traditional print channels for drive-to-site promotions and branding campaigns.