Mobile Search Growth and the Importance of Mobile Web Design
Up to 70% of web traffic comes from a mobile device, which is an indication of the astounding growth happening across all of mobile search. What does this mean for you? When your potential client is using their mobile phone, or tablet computer to search your industry for something they need it is vital for them to be able to view your information in a format sized for the screen they are using.
Smart Phones and the Importance of Usability
Every website should do two things to maintain a user-base: it should help users easily find useful information, and it should help users easily complete tasks. This becomes even more important as more and more consumers use their smart phones and tablets in every day search for home and business uses.
However, having all the right content and supporting the right tasks is not enough to guarantee a user-base. As Nielsen puts it very nicely, “The Internet is about usability… The computer industry has been able to ship difficult-to-use products because you buy first, and then you try to use it. With the web, usability comes first, then you click to buy or become a return visitor.”
We have adopted the following web design usability principles, or heuristics, to help ensure the usability of your website and web applications:
- Clear visibility of system status
- A match between system and the real world
- User control and freedom
- Consistency and standards
- Error prevention
- Recognition rather than recall
- Flexibility and efficiency of use
- Aesthetic and minimalist design
- Help users recognize, diagnose, and recover from errors
- Help and documentation