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If you own a WordPress website, you’ve probably encountered the term “permalink” at one point or another. If you haven’t, a quick login to the backend of your website will reveal as much. Select [...]

SEO has changed quite a bit over the years, mostly to prevent the use of common Black Hat techniques. Some SEO specialists have become lost within these constant changes; as a result, many myths [...]

The digital age has made humans impatient and it is no wonder why. The Internet allows us to obtain answers to our questions within a blink of an eye. Since we are accustomed to instant results, [...]

Marketing has changed dramatically in the past two years – that is according to respondents in the Adobe study Digital Distress: What Keeps Marketers Up at Night? Based on the rapid changes [...]

Your website was built and optimized using SEO best practices and now someone has raised the issue of ongoing SEO.  For many businesses, this is a confusing proposition.  Why does my website need [...]

When it comes to planning your SEO strategy, URLs are a key component. Search engines pick up on the relevance signals contained in a URL and use it as a factor to determine page ranking along [...]

Whether you read industry predictions about the demise of manual link building or follow broader-scale discussions about the displacement of workers due to technology, automation and artificial [...]

You optimized your website for the season, targeted keywords specific to this time of year, and customers searching for the “best holiday gift for women” flocked to your pages. Now that you have [...]

In the world of search engine optimization (SEO), there are black hat and white hat techniques that can be used to improving the ranking of your website. White hat techniques are focused on the [...]

Keyword Density.  It’s a phrase you may want to lower your voice to say, as a simple utterance about “keyword density” can spark serious debate amongst web marketing acolytes.  Does it work?  Did [...]