Visibility is key to success for eCommerce. Try to wrap your head around it. If customers cannot find you, they cannot buy from you. Instead, they’ll probably buy from your
For businesses looking to broaden content marketing efforts, owning a tightly organized website-structure can boost SERP results. One of the advanced SEO techniques that website owners should consider involves creating
Whether due to infrequent maintenance updates or problems with overlapping content, your website can benefit from a comprehensive audit when you notice a drop in monthly conversions. Conducing website audits
It’s almost that special time of the year again! There’s no denying that 2020 was a rough year with the coronavirus pandemic devastating. But the best thing we can all
With the perpetual changes occurring in the digital marketing and advertising industry, it can feel challenging to keep up or prepare for new surprises lurking around the corner. Staying informed
Listening to your audience should always be the first step in your strategy to grow your brand presence. Doing so allows brands to build deeper relationships with clients, quickly react
Despite some marketers using the two terms synonymously, an SEO content writer is not an SEO copywriter. A copywriter and content writer’s responsibilities are often misunderstood; and although there is
We’ve all come across them. Those error messages that read “Error 404” or “404 Page Not Found.” Annoying, right? Although common, these pesky 404 error pages cause frustratingly bad user
With nearly 2 trillion searches each year, Google sets the Gold standard for search engines globally. Need directions? Looking for pizzerias near you? Google can answer all these questions and
People usually understand linking in its most basic form – links create a path from one web page to another. Little do they know that links make up some of