Tag: Search Intent

Is SEO Dead? Not Even Close—Here’s Why It Still Matters in 2025

Watch digital marketing headlines long enough and you’ll spot the usual suspects—“SEO is dead!” Bold claims like that flood the internet, chasing clicks. But let’s set the record straight. Search

How to Write SEO-Friendly Content

Imagine creating a stunning website, investing countless hours in crafting remarkable content, and eagerly awaiting the flood of visitors to your digital domain. But as time goes by, you find

Your Guide to Search Retargeting

A customer with a need and a brand with a product that fulfills that demand is a match made in heaven. But online advertisements must first survive scroll-throughs by thousands

Maximize People Also Ask & How-To Keywords on SERPs

Google overwhelmingly dominates the search engine market, maintaining over 92% of the market share as of June 2021. Let’s put that into perspective — an estimated 227 million Google searches

Your Guide to SEO Keywords in 2020

The purpose of search engine optimization (SEO) is to guide websites to higher rankings in organic search results. With a clear goal of driving more traffic from search queries, SEO

Your Guide to Search Intent

Many websites have great rank on page 1 of Google for a plethora of keywords, yet they do not drive high-quality traffic or conversions. Yes, it’s possible to have great

Essential Elements of a Google Search Engine Result Page

We’ve all used Google before to make a quick search about a random thought we had recently. Have you ever noticed the order of the results on the page? Well,

Using Advanced Search Operators to Improve Search Results

Google, the world’s top search engine, serves as the go-to source for quality information, but it does not come without its problems. For a short period of time, if you

5 Ways SEO Has Changed Over the Last Decade

Ask any digital marketing expert and they’ll lament how drastically search engine optimization (SEO) changed over the last 10 years. In its early stages, SEO was as simple as accruing

How User Intent Shapes Web Marketing Strategy

For a moment let’s say you own a company that sells surfboards. Your goal is to drive as many visitors to your website as possible, but you want to make