Tag: Referral Traffic

Important Content Marketing Metrics to Track in 2024

Ask any SEO expert, and they’ll tell you that tracking the right metrics can make or break your content marketing strategy. The year 2024 is no exception to this rule.

Understanding the Different Traffic Sources on Google Analytics

In today’s increasingly competitive online market, understanding how your visitors and customers behave on your website is the most crucial piece of data you need. Google Analytics is a leader

What is Ghost Referral Spam in Google Analytics?

If you have looked at your Google Analytics recently and gotten excited about a spike in referral traffic, you might be celebrating too early. Once you investigate deeper, you may