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Unless you’ve had your head buried in the sand these last few years, you’ve no doubt noticed Amazon Advertising rocketing onto the world stage and threatening the Google and Facebook duopoly. [...]

Black Friday and Cyber Monday are typically the most important events of the year for many retailers. This can be a make or break period for overall revenue. To build even more pressure, many [...]

It is no secret – companies struggle to adapt to the changing landscape in the retail industry. ECommerce websites like Amazon keep changing the retailing landscape, while traditional [...]

The most wonderful day of the year will arrive before you know it. That’s right—Amazon Prime Day is just around the corner! For Prime Day 2019, Amazon announced its intention to expand the epic [...]

Making a significant life decision without conducting the appropriate research is a recipe for disaster. You wouldn’t buy a new car without researching all available makes and models, and you [...]

A social media calamity erupted in Canada a few weeks ago when Instagram removed the “like-count” from photos on user feeds. At Facebook’s annual F8 Conference, Instagram – a platform owned by [...]

Facebook is and always will be the top social media network. Despite what news media and the state of the business may suggest, over 2 billion users log on to Facebook every month. With an [...]

All right everyone, it’s “story” time – Instagram Stories to be precise. Many social media managers fail to recognize the raw power that Instagram Stories provide for increasing organic [...]

If you’re an advertiser that allocates budget toward SEO, PPC, or paid social, learning how to optimize web content for SEO in the context of spoken search queries will be essential and paramount [...]