The world keeps buzzing with excitement, as well as apprehension, due to the emergence of the artificial intelligence (AI) tool, ChatGPT. The innovative chatbot can help strengthen your brand awareness, aid you in building relationships with consumers, and boost your sales. Today, we’re discussing how ChatGPT can bolster the customer experience on your DTC (Direct to Consumer) website and social media handles.
With this focus in mind, you may consider harnessing the recent technology and weaving it into your daily marketing tasks. In this blog, Premiere Creative will reveal how you can make that happen!
What is ChatGPT?
Unless you live under a rock, you probably caught countless news headlines about ChatGPT. Developed in late 2022, the software can answer simple questions, write college essays, hold conversations, and generate code. Essentially, the AI tool works by gathering data and computing predictions to answer questions and queries that the user inputs. Even better, the technology is free and simple to use. Simply visit the website and create an account. Alternatively, you may purchase a subscription called ChatGPT Pro, which costs $20 per month and allows you to garner quicker response times from inputs.
As we accept this technology into our digital toolboxes, we cannot ignore the fact that ChatGPT has limitations. Namely, the chatbot does not have up-to-date, real-time data; instead, the information it can access is outdated.
Using ChatGPT in Your Digital Marketing Strategy
Listen up, digital marketers old and new! Integrating ChatGPT into daily operations can enhance efficiency, accuracy, and engagement in digital marketing campaigns. Additionally, the software can help generate content ideas and improve keyword research by analyzing online conversations and trends. It can also assist with personalization efforts by creating targeted messaging based on user behavior and preferences. Let’s explore a few examples in detail.
1) Analyzing Customer Data
The most important way to boost sales involves knowing your ideal buyer personas. For this very purpose, ChatGPT can collect valuable customer data, such as social media comments and website reviews, giving you insight into customer preferences and behavior. Next, you can harness AI-generated data to fine-tune your products, better target your marketing campaigns, and improve the user experience on your website.
ChatGPT can analyze text-based data, such as customer reviews or social media posts, and can also identify broader trends, insights, or patterns that your brand should respond to in its marketing strategy. The key here is efficiency; by using ChatGPT, your brand can rapidly analyze copious amounts of data to better tailor the user experience that you provide.
2) Inspect Competitor Data
ChatGPT can also help you sort through essential data: competitor statistics. The best way to place yourself within an existing market is to gain keen insight into what’s already out there, what other products are on the market, and what your brand can offer as an alternative. Good prompts to use to get this kind of information from ChatGPT are questions like:
- Where does (insert competitor) advertise?
- What are popular blog topics on the (insert competitor) website?
- What type of content is most popular on the (insert competitor) website, and how does that compare to its competitors?
- (Insert information about your product) + What are the common customer complaints received by our competitors?
- (Insert information about your product) + What makes our product different from our competitors?
These insights can help you devise a superior plan for your brand. What mistakes can you avoid? What strategies utilized by your competitors should you try out also? As you learn more about competing brands, you will become better equipped to inform consumers about what distinguishes your company and why they should choose your products.
3) Personalizing Communications to Customers
Seeing more sales relies on cultivating meaningful relationships with consumers, and demonstrating why they should buy from you over your rivals. Luckily, ChatGPT can help you with that too! The tool can help you give personalized responses to your brand’s social media followers, generate email communications, and respond to customer service inquiries.
For these email communications, the AI software can produce emails for shoppers with specific details about the products left in shopping carts, which can become tedious and time-consuming for brands to do themselves. But remember to edit the AI-generated email copy to avoid any instances of plagiarism.
Furthermore, ChatGPT helps you be more responsive to your customers’ complaints in a more personalized and prompt manner! Automating customer communications could be a good step to take if you’re currently struggling with getting back to a lengthy list of user inquiries. You never want to leave those who support your brand hanging; these are relationships to cultivate and nurture.
4) Inspiration for Copy and Content
The words you post on your website and other networks are the primary way that you interact with consumers and make sales. ChatGPT assists with these parts of the job, by helping your brand pump out tailored-for-user content to share on social media platforms, and on your website. Let’s explore some ways to use AI-generated content.
Social Media Posting
To get some ideas for social media content, all you need to do is give ChatGPT some information about the product, and ask it to write a tweet, Instagram caption, or Facebook post about it. You can use this AI-generated copy for inspiration in producing 100% unique posts. ChatGPT even includes emojis and hashtags in its responses, which could make the content easier to find and engage with for users!
Product Descriptions
This type of content is necessary to generate if you want to list products on your eCommerce site, and other selling platforms like Amazon and Walmart Marketplace. When you’re using ChatGPT, all you need to do is tell the chatbot about your product and ask it to develop a unique description according to the details you give it, and then, edit it to make it your own.
Blogging
ChatGPT can help you brainstorm interesting ideas too. If you’re unsure of how best to attract customers with your blog content, you can use this tool to suggest topics that could engage users. To get this help, input a bit of information about your brand, and ask for blog topic suggestions. Once you have a topic ready, you could also ask the AI to give you an outline that you could use as you write. You can use this AI-generated outline as a reference to make sure you are covering all the essential topics in your informative and user-friendly blog.
SEO Keywords
Want to rank higher in search engine results? You can work on your SEO with this tool also, by asking for keywords to include in your content. ChatGPT will have insight into which keywords your competitors use, and which words will give your content the most clicks.
Consider ChatGPT’s Limits
The key to ensuring excellent communication with customers involves a touch of humanity. This involves responding professionally to consumers’ questions and requests, to make the customer feel like they’re in contact with another person, rather than just a computer that’s trying to make a sale. Using ChatGPT, although it will provide informed, grammatically correct responses, might risk making your brand voice too mechanical, or misunderstanding the nuances of user intent. What exactly are customers trying to get across, and how is what they’re saying relaying some sort of human emotion that the AI software may overlook?
While ChatGPT proves particularly useful for automating some of the work that your brand would usually have to do “by hand,” we urge you to remember that the AI model is not a substitution for a human touch. Potential ways to avoid interpretation mishaps would be giving AI responses a proofread before sending them out. Make sure that the human element of consumer communication appears front and center. The process should not yet be entirely automated.
Premiere Creative Can Help Your Brand Use ChatGPT!
Overall, ChatGPT has enormous potential, especially as digital marketers continue to discover new ways to simplify their daily operations. ChatGPT not only helps automate parts of the work that brands do, the tasks that making sales requires but also helps companies improve the work they do put out and share with customers. Knowing how best to use ChatGPT to reach a broader range of customers, engage with users, and boost your sales requires you to put together an individualized strategy. How can AI help you improve the specific brand that you’ve built? How can you use it in a way to excel your efforts?
Premiere Creative has been rigorously learning about ChatGPT and figuring out how best to use it to help our clients. Dial (973) 346-8100 so our digital marketing professionals to guide you through the process. Do not let this potential AI game-changer pass you by!