Category: Social Media

How to Use Instagram Reels Insights to Boost Engagement

Instagram Reels quickly dominated the photo-sharing app since 2020. Created as a new feature to compete with TikTok, Instagram Reels refer to full-screen vertical videos that can last up to

5 Ways to Optimize Your LinkedIn Content

Attracting and retaining a loyal LinkedIn following requires a near-instant recognizable brand identity. Customers want to know who they buy from these days, so it’s up to companies to bridge

3 SEO Strategies to Use on TikTok

Move aside Google because TikTok now reigns supreme as Gen Z’s go-to search engine. You read that right! According to current trends, 40% of today’s youth prefer to use the

How to Optimize Your Company’s LinkedIn Page in 2023

LinkedIn is the largest professional network on the Internet; if your company is one of the 58 million organizations utilizing LinkedIn, you’ve already made a great choice. Seeing higher sales

New Instagram Features Every Marketer Should Use

It’s no secret that social media has become one of the most important marketing channels in the world where you can reach new audiences and increase brand awareness. That comes

The Top Social Media Platforms for Marketing in 2023

Social media is more important than ever in accessing pop culture, news access, and marketing. Social media marketing proved extremely effective for multiple big and small companies such as Coca-Cola,

Never Overlook TikTok as a Marketing Tool

Never underestimate the sheer power of social media, particularly TikTok! Social media is a wonderful place to connect with customers and present your advantageous services to a new wave of

Analyzing the Effectiveness of YouTube In-Stream Ads

Attracting more than 2.6 billion monthly users, YouTube is undoubtedly a great platform to bring your video ads to a larger pool of potential consumers. Aside from high-volume viewership, YouTube

Launching Your First TikTok Ad

It’s time to jump on the TikTok Ad bandwagon! Do you want to boost your online presence and connect with a whole new generation of people? TikTok grew exponentially over