Google

Google Ads’ average position is the go-to metric for advertisers looking to optimize their performance on paid and organic search. Average position tells advertisers where their Google search ad [...]

On average, Google generates close to 3.5 billion searches every day. Talk about working overtime! Many of these searches relate to consumers seeking information about local businesses or [...]

Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, [...]

In regards to engagement and active users, Google+ pales in comparison to social media giants such as Facebook and Twitter. Recently, Google streamlined Google+ to focus more on collections and [...]

Google released news of its Mobile First Index, an update that business and website owners alike should perk up and familiarize themselves with come January 1st, 2017. With approximately 65% of [...]

Despite having a presence for years, Search Engine Optimization is finally gaining momentum and popularity, especially among small business owners. In 2016, business owners are fully aware of [...]

Google had been testing changes to the ad layout for desktop search for a while, and the shift is now official. There are no more text ads on the right sidebar of the results page, and four [...]

While machine learning may grab bigger headlines in relationship to self-driving cars, its role in the world of search has an impact on how web users receive information and therefore what they [...]

Your reports are not missing! With its latest upgrade, Facebook has eliminated the reports link in Ads Manager and turned the entire management feature into a custom ad report. Whether you manage [...]

Once you have a campaign running in AdWords, you should start to generate clicks. But what happens next? Will your web visitor complete a contact form or make a purchase? Keywords can be [...]