Category: Digital Marketing

How to Use Facebook for Healthcare Advertising

According to Content Marketing Institution, healthcare marketers use social media less often than other marketers. But in the digital age, healthcare providers cannot afford to neglect a presence on social

What is a Landing Page?

As an essential component of any well-crafted marketing strategy, landing pages act as “landing pads” for prospects visiting your brand’s website. Whether you intend to generate leads, sell products, or

How to Rank High on Google

As the number one search engine in the world, over 1 billion people use Google every month. At the same time, reports show that Google provides almost 12 billion searches

Must-Have Visual Content for Social Media Marketing in 2017

In the digital landscape, new visual content continues to expand. In 2017, weighty words and endless content can deter people from reading your website or blogs. Reports show that 74%

How to Persuade Customers on Social Media

As social media continues to become ubiquitous, it is almost impossible to stop thumbing through content on Facebook, Instagram and Twitter for personal or business interests. To persuade and convert

Easy SEO Tactics to Optimize Your Website

With the amount of web traffic generated daily, businesses need exposure to compete in the changing digital landscape. To do so, businesses should consider integrating search engine optimization (SEO) methods

How to Use Facebook’s Targeting Options

Facebook stands as one the most powerful digital advertising platforms for propelling businesses across the social media landscape. According to HootSuite, “On Facebook, mobile ads have 9.1x higher click-through rate;

Why Pinterest Keyword Descriptions are Important for SEO

With more than 150 million monthly active users, Pinterest remains a key social platform for businesses to increase traffic to their website. Creating valuable pins lets businesses obtain loyal followers,

Driving Calls with Paid Search Ads

In 2015, approximately 65% of adults in the U.S. owned smartphones, including over 80% of people between ages 18 through 50. In 2015, Google reported that mobile search queries surpassed

How to Win New Business With Your Website

As more businesses see the value in a professionally designed website, the digital landscape will see a huge influx of redesigned websites. According to 2017 digital trends, 57.7% of small