Category: Digital Marketing

The Key Differences Between a CDP and a DMP

In the last 12 months, Customer Data Platforms (CDPs) have become something of a focal point for marketing executives. It seems there are different CDP’s emerging onto an increasingly saturated

The Future of SEO: Optimizing Content for Voice Search and Virtual Assistants

If you’re an advertiser that allocates budget toward SEO, PPC, or paid social, learning how to optimize web content for SEO in the context of spoken search queries will be

How to Win with Amazon’s Marketing Platform

As Amazon continues to tighten its grip around global e-commerce, advertisers flock to its exploding advertising platform with massive budgets and uncertain expectations. Although Amazon delivers customers at unmatched scale, advertisers find

Recruiting Paid Social Influencers

In the digital age, consumer attention is more fragmented than ever. Between robust social platforms like YouTube, Reddit, Twitch, Snapchat, online forums, and more, holding a viewer’s attention is no

Using LinkedIn to Find New Prospects

Finding new clients is tough and can eat away at precious time and resources. But with a large user base of over 400 million global professionals, LinkedIn makes it easier

Google Updates PageSpeed Insights With New Data From Lighthouse

Speed is a killer. Website visitors have unrealistic expectations regarding lighting fast loads. Time, like money, but be explicitly managed or you can lose prospective customers before they even get

How to Convert Customers With Deals and Free Shipping

Whether browsing for shoes or fabulous clothes or even rare collectibles, the Internet continues to revolutionize the way customers make purchasing decisions. Amazon, the world’s largest online shopping hub, fundamentally

Direct Traffic in Google Analytics

Direct traffic, commonly misinterpreted as bookmarked websites or familiar URLs, takes on a new meaning when you view your website’s traffic using Google Analytics. All of your website’s unrecognized traffic

Google Search Ads 101

Where else can any business, small or large, target their specific customers day or night? Google Search Ads. Like many business owners, you tend to receive Google postcards every few

SEO Strategy: Google Mobile-First Index

With Google’s release of their mobile-first indexing algorithm, businesses need to place greater emphasis on improving mobile users’ experiences. To remain relevant, a successful SEO strategy must focus on a