Category: Digital Marketing

Why Breadcrumbs are Essential for SEO Success

Who can forget this timeless fairytale classic? At the edge of a vast forest, a poverty-stricken woodcutter led his two children to their intended doom. Unbeknownst to the woodcutter, his

5 Ways to Improve Search Rank on Bing

A mere twenty years ago, hardly anyone could have imagined how Google would soon encompass our daily lives. We’ve certainly come a long way since Google launched its service; in

Can Influencer Marketing Boost Your Brand Awareness?

Take a guess – how much do you think a person can make from a single Instagram post? A few hundred dollars? Maybe some free product? Celebrities like Selena Gomez

How to Add a Service Section to Your Facebook Business Page

Who wears the social media crown? Facebook, of course! With more than 2 Billion active users, you would be hard-pressed not to find your neighbor, your 6th-grade science teacher, or

Must-Have Website Features for Every Small Business

Big or small, staying relevant in the 21st century seems daunting. Consumers face more than 6,000 messages per day! As a small business owner, you have to level the playing

How to Recover from a Google Panda Penalty

Have you noticed a sharp drop in traffic or a noticeable tumble in your search engine rankings? If you answered “yes” to both of these questions, then there’s a chance

Domain Registration Myths

Choosing the correct (or memorable) domain name is critical for a brand’s identity to stand out. Sometimes, the best or ideal domain is unavailable. There are a few elements to

Why Text Structure Matters for SEO

It’s no secret that content drives action on the web, it’s what attracts visitors to your website in the first place. But did you know that your content’s structure is

What is a Permalink?

If you own a WordPress website, you’ve probably encountered the term “permalink” at one point or another. If you haven’t, a quick login to the backend of your website will