Category: Digital Marketing

Your Guide to Search Retargeting

A customer with a need and a brand with a product that fulfills that demand is a match made in heaven. But online advertisements must first survive scroll-throughs by thousands

Choosing the Right Analytics Attribution Model

The marketing scene is ever-changing with new trends and platforms emerging just when you thought you had a solid marketing strategy for your business. From maintaining multiple social media channels

The 5 Most Popular eCommerce Platforms

Opening up a storefront on an eCommerce platform is a remarkable way to build, promote, and grow your company on the web. According to the 2020 ARTS (Annual Retail Trade

How to Partner with YouTube Micro-Influencers

Influencer marketing is one of the hottest trends in the current digital marketing space. Brands spent a whopping combined $603.9 million on YouTube influencer marketing in 2021. As companies –

The Best Email Subject Lines to Engage Customers & Heighten Click-Through Rates

Despite its cost-effectiveness, many companies fail to see noticeable traction in email marketing. According to Campaign Monitor, the average email open rate reached 2.3% across all industries, which dropped by

Your Guide to Amazon Attribution

We’re here to help you become an expert at using Amazon Attribution and explain everything you need to know to take your marketing efforts to the next level. Obviously, it

The Top Challenges in Entering New Global Amazon Marketplaces

As your storefront on Amazon continues to gain traction, you probably want to bring your products to the international online market. The more exposure you have, the better chance you

The Amazon Transparency Program: Is It Right for Your Brand?

Store closures amid the global COVID-19 pandemic forced most shopping to occur online, contributing to a surge in global eCommerce. That trend seems here to stay, as forecasts signal a

Essential Email Automations: The Win-Back Series

One of the most common pitfalls that businesses face involves customer acquisition. New customers are the lifeline of any business, but customer acquisition can cost nearly 5 times more than

Maximize People Also Ask & How-To Keywords on SERPs

Google overwhelmingly dominates the search engine market, maintaining over 92% of the market share as of June 2021. Let’s put that into perspective — an estimated 227 million Google searches