Category: Content Marketing

5 Ways to Optimize Your LinkedIn Content

Attracting and retaining a loyal LinkedIn following requires a near-instant recognizable brand identity. Customers want to know who they buy from these days, so it’s up to companies to bridge

How to Optimize Your Company’s LinkedIn Page in 2023

LinkedIn is the largest professional network on the Internet; if your company is one of the 58 million organizations utilizing LinkedIn, you’ve already made a great choice. Seeing higher sales

New Instagram Features Every Marketer Should Use

It’s no secret that social media has become one of the most important marketing channels in the world where you can reach new audiences and increase brand awareness. That comes

The Top Social Media Platforms for Marketing in 2023

Social media is more important than ever in accessing pop culture, news access, and marketing. Social media marketing proved extremely effective for multiple big and small companies such as Coca-Cola,

Never Overlook TikTok as a Marketing Tool

Never underestimate the sheer power of social media, particularly TikTok! Social media is a wonderful place to connect with customers and present your advantageous services to a new wave of

Analyzing the Effectiveness of YouTube In-Stream Ads

Attracting more than 2.6 billion monthly users, YouTube is undoubtedly a great platform to bring your video ads to a larger pool of potential consumers. Aside from high-volume viewership, YouTube

Maximize People Also Ask & How-To Keywords on SERPs

Google overwhelmingly dominates the search engine market, maintaining over 92% of the market share as of June 2021. Let’s put that into perspective — an estimated 227 million Google searches

How to Plan an Instagram Contest

From sweepstakes on the back of cereal boxes to radio giveaways, people of all ages and demographics crave the chance to earn free prizes. Few things compare to the excitement

User-Generated Content: A Consumer-Company Relationship Like Never Before

Creating marketing content is no longer strictly available on the corporate side. With camera technology expanding and social networks becoming more popular, everyday consumers have become at-home, nearly professional content

Snapchat First Commercials: What You Need to Know

Snapchat First Commercials can breathe new life into an existing social media strategy. From millennials to Generation Z, users of all ages turn to Snapchat to express their thoughts through