Author: Mark McPherson

How to Persuade Customers on Social Media

As social media continues to become ubiquitous, it is almost impossible to stop thumbing through content on Facebook, Instagram and Twitter for personal or business interests. To persuade and convert

Easy SEO Tactics to Optimize Your Website

With the amount of web traffic generated daily, businesses need exposure to compete in the changing digital landscape. To do so, businesses should consider integrating search engine optimization (SEO) methods

How to Use Facebook’s Targeting Options

Facebook stands as one the most powerful digital advertising platforms for propelling businesses across the social media landscape. According to HootSuite, “On Facebook, mobile ads have 9.1x higher click-through rate;