Author: Brooke Morella

How to Use 404 Error Pages to Your Advantage

We’ve all come across them. Those error messages that read “Error 404” or “404 Page Not Found.” Annoying, right? Although common, these pesky 404 error pages cause frustratingly bad user

Four New Metrics to Help You Analyze Google Ad Performance

Google Ads’ average position is the go-to metric for advertisers looking to optimize their performance on paid and organic search. Average position tells advertisers where their Google search ad shows

How to Tell the Difference Between Good and Bad Amazon ACoS

Amazon PPC, or pay-per-click, is a suite of advertising products on Amazon. The structure of a PPC campaign is such that the advertiser is only charged when a potential buyer