Month: September 2019

Four New Metrics to Help You Analyze Google Ad Performance

Google Ads’ average position is the go-to metric for advertisers looking to optimize their performance on paid and organic search. Average position tells advertisers where their Google search ad shows

Premiere Creative’s Approach to Amazon Advertising

Unless you’ve had your head buried in the sand these last few years, you’ve no doubt noticed Amazon Advertising rocketing onto the world stage and threatening the Google and Facebook

Amazon Selling: 1st Party vs. 3rd Party

When it comes to online retailers, Amazon reigns supreme. Amazon owner, Jeff Bezos, claimed his spot as the wealthiest man in modern history thanks to the retail giant; so if

How to Tell the Difference Between Good and Bad Amazon ACoS

Amazon PPC, or pay-per-click, is a suite of advertising products on Amazon. The structure of a PPC campaign is such that the advertiser is only charged when a potential buyer