Facebook is one of the top social media platforms to utilize for B2B marketing. This comes as no surprise as reports show that over 25 million small businesses integrate this platform into their [...]

Over a decade ago, Bill Gates offered marketers invaluable advice: “Content is King.” This still rings true as nearly 90% of businesses utilize content as a marketing method. Despite its proven [...]

When it comes to user engagement, Instagram excels above every other social media platform. Reports show that engagement on Instagram is 15 times higher than that of Twitter, Google+ or Facebook. [...]