Affinity Audiences: Converting Users Based On Their Interests
The more your brand interacts with and engages a social media follower, the more likely that follower is to purchase from, promote, and discuss your brand online. At Premiere Creative, we focus on maximizing the number of touch points your target audiences have with your brand on the web. Deep learning about your audience’s interests and affinities is the first step to maximizing engagement and driving sales.
Our affinity audience experts use a deluxe suite of tools to track user browser history, time spent on pages visited, interests, and more, to form a complete picture of your target audience’s behavior. How can you expect to run an effective digital marketing campaign without fully understanding your target demographic? Where do they spend time online? What are their interests? How do they make their purchasing decisions? Having these types of insights can drastically increase your brand’s visibility.
Applying audience affinity analysis to your campaigns will increase followers across all social media channels, increase engagement with existing followers, and allow you to create content specifically to attract your target audiences.
Viral Content Tailored to Your Audience: Attract Customers with Premiere
Optimizing the content of your marketing collateral is about more than great creative, interesting offers, and captivating copy. By working with Premiere’s affinity audience analysts and creative directors, you will create compelling social media, email, and website content that resonates with your core audiences based on their interests, brand loyalties, needs, and spending habits. In today’s marketing landscape, brands that use audience affinity analytics when drafting creative for SEO, social media, and paid media will always beat the competition. Premiere Creative uses affinity audience analytics to help our clients win. To find out if our audience affinity marketing services make sense for you, give our Millburn, NJ office a call at (973) 346-8100