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HexClad

The Challenge

To launch a premium cookware brand on Amazon. Develop a comprehensive approach that includes strategic brand differentiation to stand out amongst millions of competitors and generate 7 figures in its first year. With this exponential growth and profitability, we were able to generate 8 figures the second year alone on Amazon. As we enter year three, we are forecasted to reach over 9 figures.

Campaign Goals

Increase visibility and drive traffic to the brand on the Amazon Marketplace
Increase Organic Traffic through all channels 2 to 1
Enhance Brand Presence through content, optimizations, beta programs, and Amazon, Walmart and Target advertising
Provide best-in-class Customer Service on Amazon
Increase ROAS while decreasing ACOS on Amazon and Walmart
Safeguard the brand from unauthorized sellers on Amazon and Walmart
FBA and FBM inventory management on Amazon and Walmart

Campaign results

  • Created a loyal repeat customer base while expanding HexClad’s product line
  • Maintained a 15% ACOS since launch with a 7-figure ad spend
  • Increased Organic Traffic 2 to 1
  • Built over 100 Virtual Bundles that lead to great success
  • Amazon collaborations with influencers, Gordon Ramsay and Amazon opportunities like NFL ads and influencer events and collaborations
  • Implemented highly effective Streaming TV ad campaigns
  • All product listings have 4 stars or above
ACOS since launch with a 7-figure ad spend
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Virtual Bundles that lead to great success
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In the second year on Amazon & forecasted to reach over 9 figures
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“Premiere Creative has been a key factor and a major partner in our success as a direct-to-consumer brand.”

 

 Jason, President of HexClad

Working with us means gaining access to a suite of tools and strategies that maximize your outreach and potential

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