Tag: Call-to-Action (CTA)

Important Content Marketing Metrics to Track in 2024

Ask any SEO expert, and they’ll tell you that tracking the right metrics can make or break your content marketing strategy. The year 2024 is no exception to this rule.

Tips for Marketing Your eCommerce Website

While your retail business may have started as a pop-up or brick-and-mortar store, the ongoing global COVID-19 pandemic fundamentally changed how the retail industry operates. The nationwide stay-at-home orders ignited

Why Companies Need Email Marketing in 2021

Deeply challenged by the global pandemic, many small to mid-sized businesses struggle to stay afloat during this crisis on top of their pre-existing competitive business landscapes. One strategy to push

An Advertiser’s Guide to Google’s Display Network

Collectively, companies spend billions of dollars on digital marketing each year, making the Internet a powerhouse that drives modern marketing initiatives. Organizations utilize web marketing in an effort to target

Quick & Simple Research Tips for Using AdWords

Google AdWords is not for the meek at heart. Whether you are new to the platform or an experienced user, Google AdWords is an excellent medium for raising brand awareness

5 Questions To Ask Before Publishing A Landing Page

After weeks of researching, brainstorming, and testing, you’re finally ready to launch a PPC campaign with a new landing page and begin converting visitors into customers. Or are you? Driving

Creating an Effective Landing Page

Anyone who has ever flown always hopes for a smooth landing. Once the plane hits the ground, passengers feel a sense of relief when we reach the destination. Relative to

5 Tips for Writing a PPC Text Ad

Today, generating valuable leads remains the number 1 priority for business owners. By working with Google or Bing, PPC search and display campaigns can generate a substantial amount of traffic

How to Add a Service Section to Your Facebook Business Page

Who wears the social media crown? Facebook, of course! With more than 2 Billion active users, you would be hard-pressed not to find your neighbor, your 6th-grade science teacher, or

Must-Have Website Features for Every Small Business

Big or small, staying relevant in the 21st century seems daunting. Consumers face more than 6,000 messages per day! As a small business owner, you have to level the playing