Tag: Audience Targeting

Why Your Small Business Needs a Social Media Content Calendar

With multiple social media platforms on which to publish and a content manager who may serve other staff roles, your small business may benefit from creating a social media calendar.

Why the New Facebook Ads Manager Matters

Your reports are not missing! With its latest upgrade, Facebook has eliminated the reports link in Ads Manager and turned the entire management feature into a custom ad report. Whether

What is Retargeting?

Most who sell a product or service believe – or want to believe – that buyers follow a straight and direct path when making a purchase. The prospective buyer visits

What is Display Advertising?

You see it all over the place while surfing through the Internet. Even when you are searching for something like your next vacation getaway or the hottest new phone on

Why Aren’t More of My Followers Seeing My Facebook Posts?

Social media was supposed to be the secret formula for success for small businesses trying to reach local audiences. Social-Local-Mobile (SO-LO-MO) was the phrase that hit all of the buzz

How to Increase Social Media Interaction for Small Business

Social media can be so daunting at times. It seems simple enough at first, just tell the world about yourself. Then it gets a little more complicated as you start

The Best Advertising Idea Facebook Has Had in A Long Time!

Over the past few weeks Facebook has rolled out a new form of advertising for its clients. Custom Audiences combines the power of email marketing with the virality of social

The 411 on New LinkedIn Analytics

In an attempt to help businesses and web marketers with their online presence, LinkedIn has created a redesigned and expanded form of analytics. The new spreadsheet format makes information accessible

What are Pinterest Analytics for Business?

Pinterest, the social networking website focused on visual media, has garnered a following that is far greater than its original middle-aged Mid-Western woman. Now many Pinterest users are businesses that

How Can Pinterest Be Used to Promote a Website?

Ben Silbermann, Paul Sciarra, and Evan Sharp founded Pinterest, one of the fastest growing new social networking sites, in December 2009. By May of the following year, the site was