Tag: Audience Targeting

Why Your Content Marketing Isn’t Working

Over a decade ago, Bill Gates offered marketers invaluable advice: “Content is King.” This still rings true as nearly 90% of businesses utilize content as a marketing method. Despite its

How Social Media Can Help You Reach More Moms

While 75% of parents use Facebook, LinkedIn, Twitter, and other social media channels to maintain relationships and find information, moms are more heavily engaged than dads, according to the 2015

Why Your Small Business Needs a Social Media Content Calendar

With multiple social media platforms on which to publish and a content manager who may serve other staff roles, your small business may benefit from creating a social media calendar.

Why the New Facebook Ads Manager Matters

Your reports are not missing! With its latest upgrade, Facebook has eliminated the reports link in Ads Manager and turned the entire management feature into a custom ad report. Whether

What is Retargeting?

Most who sell a product or service believe – or want to believe – that buyers follow a straight and direct path when making a purchase. The prospective buyer visits

What is Display Advertising?

You see it all over the place while surfing through the Internet. Even when you are searching for something like your next vacation getaway or the hottest new phone on

Why Aren’t More of My Followers Seeing My Facebook Posts?

Social media was supposed to be the secret formula for success for small businesses trying to reach local audiences. Social-Local-Mobile (SO-LO-MO) was the phrase that hit all of the buzz

How to Increase Social Media Interaction for Small Business

Social media can be so daunting at times. It seems simple enough at first, just tell the world about yourself. Then it gets a little more complicated as you start

The Best Advertising Idea Facebook Has Had in A Long Time!

Over the past few weeks Facebook has rolled out a new form of advertising for its clients. Custom Audiences combines the power of email marketing with the virality of social

The 411 on New LinkedIn Analytics

In an attempt to help businesses and web marketers with their online presence, LinkedIn has created a redesigned and expanded form of analytics. The new spreadsheet format makes information accessible