Tag: Audience Targeting

Google Gmail Ads vs. Discovery Ads: Which Method Should I Use?

Google has perfected supply and demand within the online advertising model. Traditional advertising requires you to spend money just to show your ad (billboards, magazines, radio, TV), instead, Google only

Is Snapchat Viable for my Brand? What CMOs Need to Know!

Snapchat was largely considered a fad and looked upon with confusion and amusement when it first launched in the early 2010s. It seemed like another medium for silly micro-content that

How to Land More Email Subscribers

Since companies are currently working in the height of technology, it is important to know how to properly cater to an audience. Specifically, an audience that craves information as quickly

The Guide to Proper Facebook Ad Sizes

Facebook is and always will be the top social media network. Despite what news media and the state of the business may suggest, over 2 billion users log on to

The Key Differences Between a CDP and a DMP

In the last 12 months, Customer Data Platforms (CDPs) have become something of a focal point for marketing executives. It seems there are different CDP’s emerging onto an increasingly saturated

Using LinkedIn to Find New Prospects

Finding new clients is tough and can eat away at precious time and resources. But with a large user base of over 400 million global professionals, LinkedIn makes it easier

How to Convert Customers With Deals and Free Shipping

Whether browsing for shoes or fabulous clothes or even rare collectibles, the Internet continues to revolutionize the way customers make purchasing decisions. Amazon, the world’s largest online shopping hub, fundamentally

Quick & Simple Research Tips for Using AdWords

Google AdWords is not for the meek at heart. Whether you are new to the platform or an experienced user, Google AdWords is an excellent medium for raising brand awareness

Expanding Your Snapchat Audience

Snapchat empowers us to have fun taking pictures with fun filters and other customization features. Users get to express themselves, and learn about the world and their friends through stories.

Promoting Your Brand With LinkedIn Advertising

LinkedIn is the largest professional networking platform with 560 million members. Failing to establish a LinkedIn presence means that you deny yourself the chance to connect with half a billion