Category: Email Marketing

Last Minute Wins: Key Strategies for a Profitable Q4

As we approach the critical Q4 period, eCommerce businesses must gear up to optimize every aspect of their digital strategy. From ensuring mobile speed is top-notch to effectively handling customer

The Key to Mastering Multivariate Testing

In the digital marketing landscape, where competition for user attention is always fierce, the ability to optimize web pages, campaigns, and digital assets stands as a fundamental pillar for success.

Important Content Marketing Metrics to Track in 2024

Ask any SEO expert, and they’ll tell you that tracking the right metrics can make or break your content marketing strategy. The year 2024 is no exception to this rule.

Automations to Retarget Your Customers: Why and How

In the ever-evolving landscape of marketing strategies, one powerful tactic often gets overlooked: retargeting existing customers. While the appeal of acquiring new customers is undeniable, the truth lies in the

The Basics of Email Marketing

Imagine this: You’ve just made a purchase or casually browsed through a website, and the next thing you know, your inbox is greeted with a carefully curated email from the

Revolutionizing Email Marketing Through Artificial Intelligence

Amidst the dynamic terrain of digital marketing, email stands as a resilient conduit for businesses to connect with their audience. Yet, the conventional strategy of deploying generic, one-size-fits-all email campaigns

Amazon’s Branded Tailored Audiences: Redefining Email Marketing for Sellers

In 1978, Digital Equipment Corporation sent out the first mass marketing email to 400 potential clients, resulting in $13 million in sales. For the past 45 years, inboxes all over

Getting the Most Out of Your Digital Marketing Internship

Internships are just a click away! Are you passionate about carving a path in the dynamic world of digital marketing? Look no further! An internship in digital marketing presents the

Using A/B Testing for Maximum Digital Performance

Serif or San Serif? Big, bold, restrained, or classic? An official product shot or a User-Generated Image? In the fast-paced world of digital marketing and product development, you have a

How to Take Your Abandoned Cart Emails to the Next Level

In today’s eCommerce landscape, shoppers can add items and checkout with a few taps on a screen or clicks. But as the customer prepares to check out, a distraction steals