Category: Content Marketing

How to Best Post Content to Grow Your LinkedIn

LinkedIn is a social platform that has existed 10 years, with over 3 million companies having an account. You most likely also have a company account, but how does a

Why Your Content Marketing Isn’t Working

Over a decade ago, Bill Gates offered marketers invaluable advice: “Content is King.” This still rings true as nearly 90% of businesses utilize content as a marketing method. Despite its

Easy Ways to Optimize Your Website’s Content

The digital age has made humans impatient and it is no wonder why. The Internet allows us to obtain answers to our questions within a blink of an eye. Since

3 Overlooked SEO Blogging Fundamentals

Despite having a presence for years, Search Engine Optimization is finally gaining momentum and popularity, especially among small business owners. In 2016, business owners are fully aware of search engine

SEO is an Ongoing Investment — There Is No “Set It and Forget It”

Your website was built and optimized using SEO best practices and now someone has raised the issue of ongoing SEO. For many businesses, this is a confusing proposition. Why does

Post-Holiday SEO: Where to Focus Now?

You optimized your website for the season, targeted keywords specific to this time of year, and customers searching for the “best holiday gift for women” flocked to your pages. Now

What are Facebook Instant Articles?

When we check social media during the day, most of us are looking for updates from friends and news about what’s going on in the world. If a story breaks,

Web Marketing: Blogs vs. White Papers

Let’s first establish what a white paper is and why it is an essential part of your digital marketing strategy. By definition, a white paper is a report on a

Content is King: What Does This Really Mean?

Over a decade ago, Bill Gates uttered a phrase that changed the entire marking landscape: “Content is King!” This is the typical response given to clients or perspective clients on

The Difference Between Google Authorship and Author Rank

Oh Google Authorship, we hardly knew you. You may or may not be aware, but on August 28, 2014 Google shut down its authorship functionality completely. The three-year experiment to