Category: Content Marketing

How Often Should I Update My Business Blog?

Blogs are the tools that help businesses attract new visitors to their websites and then convert them into leads. There is no doubt that maintaining a business blog will help

New Year’s Resolutions for Digital Marketing

It’s that time of the year again! As we move into the New Year, we often challenge ourselves to reflect on what worked and what did not work the past

How to Promote Your Business on Facebook

Are you having difficulty promoting your business and Facebook engagement on your page? Perhaps it’s because your content isn’t inviting to fan engagement. Your Facebook posts must give your fans

Why Your Business Needs Evergreen Content

A relatively new trend that marketers are beginning to embrace is the use of Evergreen Content. For years marketers around the world have used Bill Gate’s colloquial phrase “Content is

How to Make Your Content Stand Out

Content marketing is no longer an option: If you want to have an online presence, you must create new content. Reports show that 88% of B2B businesses use content marketing

How to Best Post Content to Grow Your LinkedIn

LinkedIn is a social platform that has existed 10 years, with over 3 million companies having an account. You most likely also have a company account, but how does a

Why Your Content Marketing Isn’t Working

Over a decade ago, Bill Gates offered marketers invaluable advice: “Content is King.” This still rings true as nearly 90% of businesses utilize content as a marketing method. Despite its

Easy Ways to Optimize Your Website’s Content

The digital age has made humans impatient and it is no wonder why. The Internet allows us to obtain answers to our questions within a blink of an eye. Since

3 Overlooked SEO Blogging Fundamentals

Despite having a presence for years, Search Engine Optimization is finally gaining momentum and popularity, especially among small business owners. In 2016, business owners are fully aware of search engine

SEO is an Ongoing Investment — There Is No “Set It and Forget It”

Your website was built and optimized using SEO best practices and now someone has raised the issue of ongoing SEO. For many businesses, this is a confusing proposition. Why does