Tag: User Experience (UX)

Orphan Pages: Exploring Negative SEO

You’ve probably overheard the term “orphan pages,” among other digital marketing jargon. Mastering the inner workings of website optimization remains paramount for any small to mid-sized business hoping to increase

Get Your Pool Party Started: Effective Ways to Promote Your Pool Construction Company

The global pandemic of COVID-19 accelerated the adoption rate of online shopping and online search. For less active users, online purchases become a daily ritual; but for many, it eliminated

Understanding the Different Traffic Sources on Google Analytics

In today’s increasingly competitive online market, understanding how your visitors and customers behave on your website is the most crucial piece of data you need. Google Analytics is a leader

How to Use SEO Silos to Improve Your Web Marketing

For businesses looking to broaden content marketing efforts, owning a tightly organized website-structure can boost SERP results. One of the advanced SEO techniques that website owners should consider involves creating

Your Guide to Website Audits

Whether due to infrequent maintenance updates or problems with overlapping content, your website can benefit from a comprehensive audit when you notice a drop in monthly conversions. Conducing website audits

Meet 2021 Marketing Goals with These New Year’s Resolutions

It’s almost that special time of the year again! There’s no denying that 2020 was a rough year with the coronavirus pandemic devastating. But the best thing we can all

A Beginner’s Guide to SEO Meta Tags for 2020

Meta tags are the foundation of on-page SEO, and the first step necessary to be properly added after you finishing building any new web page. Meta tags are snippets of

SEO Strategies for Fashion Websites

Over the last decade, fashion has been subject to industry shifts and immense change. Paralleled with the change, however, is a growth of online traffic and sales. Since the digital

The Top Website Design Trends Taking Over 2020

A new decade means a boatload of new trends shaping the digital marketing landscape. Some trends stem from existing technology and techniques while new updates allow emerging trends to gain

Is Snapchat Viable for my Brand? What CMOs Need to Know!

Snapchat was largely considered a fad and looked upon with confusion and amusement when it first launched in the early 2010s. It seemed like another medium for silly micro-content that