Tag: Keywords

7 Elements in a Successful PPC Ad

Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, statistics show businesses earn approximately

How to Improve Your Search Rank With Social Media

Social media is now an instrumental tool in branding, as well as becoming increasingly connected and interdependent with Search Engine Optimization (SEO). By utilizing appropriate social media platforms, you can

How Often Should I Update My Business Blog?

Blogs are the tools that help businesses attract new visitors to their websites and then convert them into leads. There is no doubt that maintaining a business blog will help

How to Optimize Pinterest for Business

Did you know that Pinterest is the fastest growing social media network since 2014? Despite offering inexpensive and easy tools to strengthen a business’s digital presence, companies are quick to

Why Your Business Needs Evergreen Content

A relatively new trend that marketers are beginning to embrace is the use of Evergreen Content. For years marketers around the world have used Bill Gate’s colloquial phrase “Content is

How to Make Your Content Stand Out

Content marketing is no longer an option: If you want to have an online presence, you must create new content. Reports show that 88% of B2B businesses use content marketing

The ABCs of Marketing

Marketing has evolved quite a bit over the last few years. New terms, trends, and concepts have emerged, which has fundamentally changed the marketing landscape in 2016. The good news

3 Common SEO Myths You Need to Forget

SEO has changed quite a bit over the years, mostly to prevent the use of common Black Hat techniques. Some SEO specialists have become lost within these constant changes; as

3 Overlooked SEO Blogging Fundamentals

Despite having a presence for years, Search Engine Optimization is finally gaining momentum and popularity, especially among small business owners. In 2016, business owners are fully aware of search engine

SEO is an Ongoing Investment — There Is No “Set It and Forget It”

Your website was built and optimized using SEO best practices and now someone has raised the issue of ongoing SEO. For many businesses, this is a confusing proposition. Why does