Social media is an extremely effective way for businesses to interact with their customers due to its cost-effectiveness and the vast scope of its reach. Many old-school business owners claim
Social media accounts – like websites – are not “set it and forget it” propositions. As a child, you probably heard your parents telling you to “listen before you speak.”
With the amount of web traffic generated daily, businesses need exposure to compete in the changing digital landscape. To do so, businesses should consider integrating search engine optimization (SEO) methods
Do you ever wonder exactly how successful your business’ Facebook posts are? Many brands aren’t utilizing Facebook’s full potential because they are unaware of the incredibly useful instruments available to
In some cases even the best website owners and social media strategists fall into bouts of serious writer’s block. Staying on top of your all of your social networks is
The first step to using Twitter as an optimization tool is opening an account. While Twitter seems straightforward, having a username and writing a few tweets does not automatically bring
Establishing a sense of community with social networking seems simple enough: create a page, find fans, and post content. If you really want to drive traffic and maintain interest, you
When putting together a social media strategy, it’s important to identify your goals. Without an objective and set goals, it’s very hard to measure and determine the success of your