Tag: Audience Targeting

Email Marketing Rules

Designing email newsletter marketing campaigns can be difficult. Coming up with content, promotions, subject lines and enticing copy can be time consuming, but email direct marketing can ensure your business

Following the Rules of the CAN-SPAM Act

Marketing with email can be very helpful for your business. Whether you’re a local or national business, newsletter email can be a great way to communicate with your current customers

Make Sure Your Emails Get Delivered

Unfortunately, everyone that uses email encounters spam. Email consumers receive so much spam that they have become hesitant about opening any messages where they don’t recognize the sender. This may

Email Marketing Tracking

Now that you’ve built your email marketing campaign, it’s time to blast it out to your email database. Whether you’ve built the HTML yourself, or you’re using an newsletter marketing

Retention Email Marketing

Research shows that it costs four to seven times more to gain a new customer than it costs to keep an existing one. That being said, it’s important to actively

Acquisition Marketing and Retention Marketing

Email marketing has become part of any business communication. In order to reach customers online, you should have a newsletter, website and use email messages to send targeted and useful

Internet Marketing Issues to Consider

When marketing for a small business, you’re most valuable approach would be internet marketing. As opposed to traditional marketing, web marketing allows you to pinpoint your audience. Defining your niche