Tag: Audience Targeting

How Klaviyo Segmentation Can Personalize Your Email Marketing Strategy

Email fatigue is real. Who really enjoys having an inbox full of marketing emails for products, promotions, and announcements that would never interest you? When developing an email marketing strategy,

How to Avoid Common Google Ad Mistakes

Optimizing a Google Ad for peak performance can feel like shooting at a moving target – just when you lock in the perfect strategy, Google will overhaul the criteria for

Your Guide to Pinterest Advertising

Pinterest advertising can help eCommerce brands make a bolder statement on the web. In an ever-growing digital world, utilizing social media marketing is n critical component of a brand’s online

Using LinkedIn to Produce More Qualified Sales Leads

Everyone wants 500+ connections on LinkedIn, it’s the “gold” badge of honor that says people like you, and you have friends, and are well connected. But that’s easy; anyone (and

Meet 2021 Marketing Goals with These New Year’s Resolutions

It’s almost that special time of the year again! There’s no denying that 2020 was a rough year with the coronavirus pandemic devastating. But the best thing we can all

How to Pick an Influencer to Represent Your Brand

Instagram has grown tremendously since its launch and now sees over 8 billion viewers every month. With a diverse audience, companies across many verticals want to tap into Instagram’s growing

Which Influencer Type Fits Your Online Campaign?

Finding influencers for an influencer marketing campaign may seem like an easy task. But the truth is that the process can be quite complicated, so long as you follow a

How to Use Influencer Marketing for Direct Response

Influencer marketing is an attractive solution for advertisers looking to expand marketing initiatives. Despite its status as a relatively new marketing channel Influencer marketing can really turn a business around.

How Influencer Marketing Can Impact Black Friday Sales

With the holidays fast approaching, brands and companies are starting to figure out how to market their products for Black Friday. Traditional marketing methods relied on print materials, referrals, direct

Your Guide to SEO Keywords in 2020

The purpose of search engine optimization (SEO) is to guide websites to higher rankings in organic search results. With a clear goal of driving more traffic from search queries, SEO