Tag: Amazon Agency

Amazon Vendor vs. Amazon Seller Central

Amidst the COVID-19 pandemic, digital marketing and the Internet became more prevalent in helping brands promote new product lines, and earn higher eCommerce sales. Each day, entrepreneurs look for new

Audience Targeting for Amazon Advertising

Amazon provides the perfect opportunity to sell to millions online, extending reach far beyond a brick-and-mortar storefront. Due to the sheer volume of web traffic that Amazon receives each month,

Defensive Ads: How to Protect Your Brand on Amazon

Defensive ads are a vital component to selling on Amazon, yet many eCommerce brands do not leverage this strategy. Failing to consider defensive practices can have disastrous results. Don’t believe

Amazon Advertising: Your Essential Glossary Acronyms & Terminology

Why are so many brands obsessed with Amazon? Simple – it’s the largest customer-based eCommerce platform ever created. Amazon generated $386 billion revenue in 2020, making it the third largest

Amazon Posts: What Marketers Need to Know

Amazon Posts – originally launched in 2019 – seeks to create a better experience for customers shopping on the eCommerce giant. This free-to-use feature allows merchants to display their products

What is the Amazon A9 Algorithm?

With more than 353 million different product listings, coupled with more than 1 million small and medium-sized 1P and 3P resellers and vendors, Amazon is a remarkable e-commerce platform on

Essential Images You Need on Your Amazon Product Listing

Quality imagery is the key to success on Amazon because harnessing a diverse assortment of photos will help grab customers’ attention and increase the probability of add-to-cart conversions. The images

The Best Practices for Amazon Product Images

In 2021, Amazon reported over 1.9 million sellers on its eCommerce platform, which industry experts expect should continue to increase exponentially. For brands looking to jump on the Amazon bandwagon,

Premiere Creative’s Approach to Amazon Advertising

Unless you’ve had your head buried in the sand these last few years, you’ve no doubt noticed Amazon Advertising rocketing onto the world stage and threatening the Google and Facebook

Amazon Selling: 1st Party vs. 3rd Party

When it comes to online retailers, Amazon reigns supreme. Amazon owner, Jeff Bezos, claimed his spot as the wealthiest man in modern history thanks to the retail giant; so if