Category: Social Media

Why College Students Should Use LinkedIn

This semester alone I received dozens of emails from my school’s Career Services telling me to work on my LinkedIn. It’s the year 2014, so we already know the importance

How to Launch a Social Media Campaign

Launching a social media campaign is no easy task. It takes planning, precision, and participation to have a successful multi-platform social media marketing operation. If you’re considering launching a campaign,

How to Increase Social Media Interaction for Small Business

Social media can be so daunting at times. It seems simple enough at first, just tell the world about yourself. Then it gets a little more complicated as you start

The Best Social Media Posts for Holidays

Often, the best social media posts to celebrate the holidays are the ones that do not exist. Holiday greetings from brands via social media carry a big risk. That is

The Best Advertising Idea Facebook Has Had in A Long Time!

Over the past few weeks Facebook has rolled out a new form of advertising for its clients. Custom Audiences combines the power of email marketing with the virality of social

Will Google+ Make The Case For Search Based Social in 2014?

Google has local search in the bag, and there is not much that Facebook can do about it. The question you need to be asking yourself now if you own

How to Secure Your Brand Name on Google+

Google released some impressive numbers regarding their social media site Google+. There are 540 million monthly active Google+ users. While this means that 540 million people interact with Google+ in

What is Rebel Mouse? And How it Can Help Your Social Reach

If you are managing a website one of the goals you will likely have is to entice people into following your social media account(s) so that you can keep them

Three Reasons Why You Should Use an Editorial Calendar to Plan Content

In some cases even the best website owners and social media strategists fall into bouts of serious writer’s block. Staying on top of your all of your social networks is

The 411 on New LinkedIn Analytics

In an attempt to help businesses and web marketers with their online presence, LinkedIn has created a redesigned and expanded form of analytics. The new spreadsheet format makes information accessible