Category: Paid Advertising

Amazon DSP Unveils New Capabilities at unBoxed 2024: A Game-Changer for Digital Advertisers

Amazon’s unBoxed 2024 event unveiled significant updates to its Demand-Side Platform (DSP), showcasing powerful features aimed at streamlining ad campaign management and optimizing performance. With advancements in AI, automation, and

The Key to Mastering Multivariate Testing

In the digital marketing landscape, where competition for user attention is always fierce, the ability to optimize web pages, campaigns, and digital assets stands as a fundamental pillar for success.

Organic Sales Cannibalization on Amazon: What Is It and How Do I Minimize It?

On Amazon, you’ll have to pay to play. Advertising is practically a must and extremely important for success on Amazon. You do this by running paid ads using Amazon Sponsored

4 Common Misconceptions of Amazon DSP

Unlock the power of Amazon DSP and elevate your advertising game! Despite its immense potential, Amazon’s Demand-Side Platform (DSP) often faces misconceptions that hold businesses back from reaping its full

5 Amazon Marketing Strategies You Can’t Ignore in 2024

Compared to its adversaries, Amazon remains the most impactful selling tool for marketers in 2024. With nearly $575 billion in net sales on eCommerce giant in 2023, the king of

Meta Ads Manager: Crucial Factors to Know

Whether you’re a small local shop or a leading tech corporation, you must include Facebook in your marketing strategy. With 2.09 billion daily active users, Facebook offers unparalleled access to

Using Negative Keywords in Amazon Advertising

When launching Amazon advertising campaigns, every single click is like a potential golden ticket! Advertisers are on a quest to maximize their ROI, targeting the most relevant audience to strike

Modern Meta Advertising Updates

Nothing short of highly influential, Mark Zuckerberg’s Meta (Facebook) solidified itself as an advertising necessity in today’s digital society. Businesses looking to reach their target audience – especially if they

Amazon Prime Day 2024: How Sellers Can Prepare

Prime Day 2024 is predicted to be one of Amazon’s biggest eCommerce events of the year. In July 2023, Amazon Prime members purchased more than 375 million items worldwide, making

Navigating Amazon Deals: A Seller’s Guide to Boosting Revenue

As a 1P or 3p seller, sifting through the many types of Amazon deals and promotions can feel overwhelming. This blog will equip you to leverage these deals effectively and