Category: Digital Marketing

What are Facebook Instant Articles?

When we check social media during the day, most of us are looking for updates from friends and news about what’s going on in the world. If a story breaks,

Understanding Upgraded URLs in Google AdWords

Once you have a campaign running in AdWords, you should start to generate clicks. But what happens next? Will your web visitor complete a contact form or make a purchase?

What is Ghost Referral Spam in Google Analytics?

If you have looked at your Google Analytics recently and gotten excited about a spike in referral traffic, you might be celebrating too early. Once you investigate deeper, you may

The Value of a Facebook Business Page

You might have heard that Facebook’s popularity is decreasing with teens or that business owners are disgruntled about limited reach and the costs associated with advertising to users. There is

What You Need to Know About Micro-Moments

Were you recently fraught with Google mobile anxiety? The anticipation of Google’s mobile-friendly ranking algorithm sent many businesses owners into a panic about how their pages would rank in mobile

Call Tracking and the Future of Mobile Ads

When your business is receiving more calls, you may assume that your marketing is effective, but you don’t know whether callers may have received a mailer from you or whether

What is On-Page SEO?

When you think of search engine optimization (SEO), you may be most familiar with the techniques unrelated to the design and code of your website that affect its ranking in

What is Google Penguin 3.0?

In the world of search engine optimization (SEO), there are black hat and white hat techniques that can be used to improving the ranking of your website. White hat techniques

Who Are You Reaching on the Most Commonly Used Social Media Platforms?

Keeping up to date on the latest trends in social media audiences can seem overwhelming at times. Let’s take a look at each of the major sites and some of