Category: Content Marketing

Post-Holiday SEO: Where to Focus Now?

You optimized your website for the season, targeted keywords specific to this time of year, and customers searching for the “best holiday gift for women” flocked to your pages. Now

What are Facebook Instant Articles?

When we check social media during the day, most of us are looking for updates from friends and news about what’s going on in the world. If a story breaks,

Web Marketing: Blogs vs. White Papers

Let’s first establish what a white paper is and why it is an essential part of your digital marketing strategy. By definition, a white paper is a report on a

Content is King: What Does This Really Mean?

Over a decade ago, Bill Gates uttered a phrase that changed the entire marking landscape: “Content is King!” This is the typical response given to clients or perspective clients on

The Difference Between Google Authorship and Author Rank

Oh Google Authorship, we hardly knew you. You may or may not be aware, but on August 28, 2014 Google shut down its authorship functionality completely. The three-year experiment to

Easy Steps for the Facebook Newbie

Imagine that someone created a worldwide marketplace, where almost every person on the planet stopped by once a day to see what was going on. Would you want to have

How to Increase Social Media Interaction for Small Business

Social media can be so daunting at times. It seems simple enough at first, just tell the world about yourself. Then it gets a little more complicated as you start

The importance of Videos for Small, Local Businesses

Because of the increasing influence that video has in search results and because more and more Internet searchers are watching videos returned in results, video can be a great driver

The High ROI of Video Content

Technology has brought down the cost of producing a high quality video so much, that coupled with some astounding statistics on how video increases user engagement, it really is a

Three Reasons Why You Should Use an Editorial Calendar to Plan Content

In some cases even the best website owners and social media strategists fall into bouts of serious writer’s block. Staying on top of your all of your social networks is