Category: Content Marketing

Your Guide to SEO Content & Copywriting

Despite some marketers using the two terms synonymously, an SEO content writer is not an SEO copywriter. A copywriter and content writer’s responsibilities are often misunderstood; and although there is

Why Should Your Small Business Use Content Marketing?

Whether you own a simple startup or you’re an experienced brand owner, your small business deserves an effective marketing strategy to drive new customers. With content marketing, you’re in control.

SEO Strategies for Fashion Websites

Over the last decade, fashion has been subject to industry shifts and immense change. Paralleled with the change, however, is a growth of online traffic and sales. Since the digital

3 Differences Between Bloggers and Influencers

With over 3 billion social media users, it is difficult to make a clear distinction between a blogger and an influencer. In this ever-changing digital world that we live in,

How to Improve Your Website’s SEO With Internal Linking

People usually understand linking in its most basic form – links create a path from one web page to another. Little do they know that links make up some of

How to Recover from a Google Panda Penalty

Have you noticed a sharp drop in traffic or a noticeable tumble in your search engine rankings? If you answered “yes” to both of these questions, then there’s a chance

5 SEO Audit Steps for a Better Website

Congrats on launching your new website. Now you’re ready for customers to visit and convert into paying clients…or are you? Visually speaking, everything about your new website looks phenomenal: compelling

6 Ways To Get Your Content Inside Google’s Answer Boxes

Are you a business owner looking to increase traffic to your website? If so, you may want to consider targeting Google’s answer boxes. There’s no denying the correlation between great

How to Improve Search Rank with Blogs

New business owners have a tendency to push boundaries, discover alternative methods to solve problems, and sail towards uncharted waters when making their brand a household name. While business owners

The Anatomy of a Great Blog Post

Behind every great SEO strategy lies a great blog post. Unfortunately, many businesses don’t allocate enough time or resources to producing great content. Thus, you end up with poorly written