Industry: Healthcare Consulting
Service:
- Blogging
- Pay-Per-Click (PPC) advertising
- Search Engine Optimization (SEO)
- Web video production
- Website development
Website: https://www.genpact.com
The Challenge: Pharmalink specializes in regulatory affairs on three continents and was positioning itself for an acquisition. Eager to bolster its presence on the web, the company sought to generate significantly greater sales activities to back feed the pipeline headed into potential acquisition.
The Solution: Premiere aimed to produce dominant rankings through SEO, ghost blogging, and pay per click (PPC) advertising. Work was aimed at enhancing the validity of the company and increasing their sales staffing and backlog of business.The Result: Dominant rankings were achieved. Within a 12-month period, Premiere generated in excess of 1,000 requests for additional information from more than 28 countries across the globe in Africa, Asia, Europe, and North America, including the United States. Pharmalink was acquired by Genpact, a $2 billion industry leader which continued the client relationship.