Tag: Sponsored Display

Organic Sales Cannibalization on Amazon: What Is It and How Do I Minimize It?

On Amazon, you’ll have to pay to play. Advertising is practically a must and extremely important for success on Amazon. You do this by running paid ads using Amazon Sponsored

Maximize Your Business Potential with Amazon Bids and Budgets

In today’s competitive market, visibility is key to driving sales and ensuring the success of your business. With millions of shoppers using Amazon daily, the platform provides a valuable opportunity

Amazon Advertising Comparison: A Detailed Analysis of Sponsored Products, Sponsored Brands, and Sponsored Display

Unleashing a spectrum of potent advertising platforms, Amazon provides a playground of possibilities for brands and sellers eager to amplify their online footprint. Navigating this terrain demands skill, especially when

7 Mistakes to Avoid in Amazon Sponsored Products Campaigns

In the realm of Amazon, advertising plays a pivotal role in business scaling. And it’s no secret that the lion’s share of sales belongs to Sponsored Products. However, crafting an

Boost Sales with a Winning Amazon Storefront Strategy

Among the countless platforms vying for consumer attention, Amazon stands tall as the undisputed giant, commanding a significant share of the online marketplace. As a result, sellers must leverage every

How to Improve Your Amazon Best Sellers Rank (BSR)

Many smaller Amazon 1P and 3P often find themselves facing an uphill battle when competing against larger brands with expensive marketing budgets. These larger brands have the resources to launch

How to Build a Strong Presence on Amazon This Holiday Season

The holiday shopping season has arrived in full swing; with that comes the need to create an unyielding advertising presence that streamlines a clear path between a customer and your

Amazon PPC 101

Paid advertisements on different platforms such as Facebook, Google, and Instagram have taken over the eCommerce space in recent years because of their detailed targeting capabilities. These sponsored posts allow

Defensive Ads: How to Protect Your Brand on Amazon

Defensive ads are a vital component to selling on Amazon, yet many eCommerce brands do not leverage this strategy. Failing to consider defensive practices can have disastrous results. Don’t believe

Amazon Advertising: Your Essential Glossary Acronyms & Terminology

Why are so many brands obsessed with Amazon? Simple – it’s the largest customer-based eCommerce platform ever created. Amazon generated $386 billion revenue in 2020, making it the third largest