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Tag: Search Engine Result Page (SERPs)

Google Ranking

How to Rank High on Google

As the number one search engine in the world, over 1 billion people use Google every month. At the same time, reports show that Google provides almost 12 billion searches
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Google+

Why Google+ is Essential for Business Growth

In regards to engagement and active users, Google+ pales in comparison to social media giants such as Facebook and Twitter. Recently, Google streamlined Google+ to focus more on collections and
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New Google Ad Layout

What the New Google Ad Layout Means for Your Business

Google had been testing changes to the ad layout for desktop search for a while, and the shift is now official. There are no more text ads on the right
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RankBrain

RankBrain Is Aligned with SEO Best Practices

While machine learning may grab bigger headlines in relationship to self-driving cars, its role in the world of search has an impact on how web users receive information and therefore
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User Intent

How User Intent Shapes Web Marketing Strategy

For a moment let’s say you own a company that sells surfboards. Your goal is to drive as many visitors to your website as possible, but you want to make
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Page 1 on Google

How to Get to Page 1 on Google

Getting to the number one spot on Google for your service or product is the dream of every business. Being number one means exactly that: being number one. Of the
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Google

The Difference Between Google Authorship and Author Rank

Oh Google Authorship, we hardly knew you. You may or may not be aware, but on August 28, 2014 Google shut down its authorship functionality completely. The three-year experiment to
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reputation management

Reputation Management for Online Business

Online privacy and discretion seem to be a major focus for people these days, as the pendulum starts to swing regarding personal information available online.  It was reported by Search
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The Difference Between Google+ Places for Business and Google+ Local

When deciding on what type of Google+ page to create for your business you need to take into consideration how active you want to be on Google+ with your page.
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The Impact of SEO on Google+ Hangouts

Up until recently Google+ Hangouts, and Google Talk were their own entities. Google+ Hangouts is a similar service to Skype, but allows for larger audience sizes especially considering users can
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