The New Value of Links
Marketing has changed dramatically in the past two years – that is according to respondents in the Adobe study Digital Distress: What Keeps Marketers Up at Night? Based on the
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SEO is an Ongoing Investment — There Is No “Set It and Forget It”
Your website was built and optimized using SEO best practices and now someone has raised the issue of ongoing SEO. For many businesses, this is a confusing proposition. Why does
How to Create SEO Friendly URLs
When it comes to planning your SEO strategy, URLs are a key component. Search engines pick up on the relevance signals contained in a URL and use it as a
RankBrain Is Aligned with SEO Best Practices
While machine learning may grab bigger headlines in relationship to self-driving cars, its role in the world of search has an impact on how web users receive information and therefore
How User Intent Shapes Web Marketing Strategy
For a moment let’s say you own a company that sells surfboards. Your goal is to drive as many visitors to your website as possible, but you want to make
What You Need to Know About Micro-Moments
Were you recently fraught with Google mobile anxiety? The anticipation of Google’s mobile-friendly ranking algorithm sent many businesses owners into a panic about how their pages would rank in mobile
What is Google Penguin 3.0?
In the world of search engine optimization (SEO), there are black hat and white hat techniques that can be used to improving the ranking of your website. White hat techniques
How Google Rewards Quality SEO
When search engines like Google, Yahoo and Alta Vista (R.I.P.) first started indexing the Internet, their algorithms rewarded sites that had many links to them from external sites (that was
What is PageRank? Google PageRank Explained
PageRank is a numerical value that Google uses to determine how important a page is on the web. In other words, it is a link analysis algorithm that evaluates and