Tag: Email Automations

Essential Email Automations: The Cross-Sell Series

Email automation has fundamentally changed the buyer journey because the data obtained through automation software like Klaviyo allows brands to predict customers’ needs. This invaluable data allows eCommerce brands to

Essential Email Automations: The Cart Abandonment Series

It’s not uncommon for web visitors to add items to their cart and then forget about the product, abandoning the order altogether. One way to transform lost business and turn

Essential Email Automations: The Browse Abandonment Series

One of the biggest struggles for all Direct-to-Consumer brands (DTC) is that 98% of your traffic fails to transact. Most companies focus too much time on their social media marketing,

Why Companies Need Email Marketing in 2021

Deeply challenged by the global pandemic, many small to mid-sized businesses struggle to stay afloat during this crisis on top of their pre-existing competitive business landscapes. One strategy to push

5 Reasons Why People Unsubscribe From Your Emails

In 2020, thousands of digital marketing professionals still unanimously agree that email marketing is the most profitable marketing channel for maximum customer retention. A well-executed email marketing campaign is a

How to Land More Email Subscribers

Since companies are currently working in the height of technology, it is important to know how to properly cater to an audience. Specifically, an audience that craves information as quickly

Using Emails to Reach Customers Directly

Sending an email to your customers means that they have already expressed interest in your brand. Interest is the key here since when you are dealing with traditional advertising there

How to Attract and Engage Subscribers with Email Marketing

Operating an e-commerce business can be especially challenging when a brand relies on email marketing to reach its consumer base. While email marketing does, in fact, provide invaluable benefits, Smart

Email Marketing Rules

Designing email newsletter marketing campaigns can be difficult. Coming up with content, promotions, subject lines and enticing copy can be time consuming, but email direct marketing can ensure your business

Following the Rules of the CAN-SPAM Act

Marketing with email can be very helpful for your business. Whether you’re a local or national business, newsletter email can be a great way to communicate with your current customers