Tag: Brand Building

5 Ways to Build Loyal Twitter Followers

Social giant, Twitter, has been intimidating business from developing an engaged and loyal set of followers. Statistics indicate this perceived “challenge” has a large amount of companies foregoing all business

How Businesses Can Increase Facebook Engagement

Many businesses underestimate the marketing power that Facebook can provide. According to Brandwatch, Facebook is currently the most popular social media platform with roughly 1.71 billion monthly active users; therefore,

How to Best Post Content to Grow Your LinkedIn

LinkedIn is a social platform that has existed 10 years, with over 3 million companies having an account. You most likely also have a company account, but how does a

Should Small Businesses Use Snapchat?

In the digital age, brands of all sizes and from various industries have integrated social media into their marketing strategies. Due to the proven value of attracting new and younger

Using YouTube for SEO

While many view YouTube as just a network of cat videos, it actually contains many similar functions of a search engine like Google or Bing. If you perform a quick

Why Your Content Marketing Isn’t Working

Over a decade ago, Bill Gates offered marketers invaluable advice: “Content is King.” This still rings true as nearly 90% of businesses utilize content as a marketing method. Despite its

Using Instagram to Promote Your Medical Practice

When it comes to user engagement, Instagram excels above every other social media platform. Reports show that engagement on Instagram is 15 times higher than that of Twitter, Google+ or

Harness the Power of Word-of-Mouth Through Social Media

Whom do we trust when making a consumer decision? Friends and family still reign supreme according to the latest Nielsen Global Trust in Advertising Report, with over 80% of respondents

How to Handle Customer Complaints on Social Media

Many businesses live in fear of negative online reviews and comments from disgruntled customers. With the lightning speed and easy accessibility of social media, anyone who has had a bad

How and Why to Set Up a Facebook Business Page

Have you thought about creating a place where customers can gather to share what they enjoy about your business, connect with one another, and find all of the latest information