Tag: Backlinks

Using Google Alerts in an SEO Strategy

Listening to your audience should always be the first step in your strategy to grow your brand presence. Doing so allows brands to build deeper relationships with clients, quickly react

Your Guide to SEO Content & Copywriting

Despite some marketers using the two terms synonymously, an SEO content writer is not an SEO copywriter. A copywriter and content writer’s responsibilities are often misunderstood; and although there is

How to Effectively Use SEO

Do you need an SEO ninja to get your website ranked on page 1? Rather than creating an AdWords account to get one of those coveted first spots on Google,

How Often Should I Update My Business Blog?

Blogs are the tools that help businesses attract new visitors to their websites and then convert them into leads. There is no doubt that maintaining a business blog will help

4 More SEO Myths You Need to Forget

Since every business owner dreams of ranking on Google, SEO is one of the cornerstones of digital marketing. But even if you create pages and pages of text, your campaign

The New Value of Links

Marketing has changed dramatically in the past two years – that is according to respondents in the Adobe study Digital Distress: What Keeps Marketers Up at Night? Based on the

SEO is an Ongoing Investment — There Is No “Set It and Forget It”

Your website was built and optimized using SEO best practices and now someone has raised the issue of ongoing SEO. For many businesses, this is a confusing proposition. Why does

How to Build Quality Links

Whether you read industry predictions about the demise of manual link building or follow broader-scale discussions about the displacement of workers due to technology, automation and artificial intelligence clearly impact

What is On-Page SEO?

When you think of search engine optimization (SEO), you may be most familiar with the techniques unrelated to the design and code of your website that affect its ranking in

What is Google Penguin 3.0?

In the world of search engine optimization (SEO), there are black hat and white hat techniques that can be used to improving the ranking of your website. White hat techniques