Your Guide to Amazon Attribution
We’re here to help you become an expert at using Amazon Attribution and explain everything you need to know to take your marketing efforts to the next level. Obviously, it
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Tag: Audience Targeting
Maximize People Also Ask & How-To Keywords on SERPs
Google overwhelmingly dominates the search engine market, maintaining over 92% of the market share as of June 2021. Let’s put that into perspective — an estimated 227 million Google searches
How to Improve Your Company’s LinkedIn Page in 2022
Many people use their New Year’s resolutions to look inward and improve on personal aspects of their lives. But this January, take a step back and examine other parts of
Instagram Stories: 5 Ways to Promote Your Brand
Instagram stories are a free and easy way to relay important details to existing followers and attract new ones. The primary use for Instagram once was viewing feed posts; however,
TikTok: An Essential Tool for Social Media Growth
TikTok is a short-form video-sharing app with various content ranging from 15 seconds to 3 minutes. TikTok initially launched as a (now defunct) mobile app called Musical.ly, which centered around
Audience Targeting for Amazon Advertising
Amazon provides the perfect opportunity to sell to millions online, extending reach far beyond a brick-and-mortar storefront. Due to the sheer volume of web traffic that Amazon receives each month,
Google Ad Campaigns: Which One Will You Choose?
Used nearly 3.5 billion times each day, Google offers valuable opportunities to position your brand in front of prospective customers. Available on both mobile and desktop, using Google ads in
The Best Klaviyo Practices to Gain & Retain Customers
Securing and retaining customers is the name of the marketing game, but success demands strategy, creativity, and incessant effort. At its core, Klaviyo is a segmentation tool for distributing emails
How Klaviyo Segmentation Can Personalize Your Email Marketing Strategy
Email fatigue is real. Who really enjoys having an inbox full of marketing emails for products, promotions, and announcements that would never interest you? When developing an email marketing strategy,
How to Avoid Common Google Ad Mistakes
Optimizing a Google Ad for peak performance can feel like shooting at a moving target – just when you lock in the perfect strategy, Google will overhaul the criteria for