Category: Digital Marketing

How Market Research Benefits Your Business

Making a significant life decision without conducting the appropriate research is a recipe for disaster. You wouldn’t buy a new car without researching all available makes and models, and you

Hidden In Plain Sight: Instagram Tests Hiding Like-Counts From Public View

A social media calamity erupted in Canada a few weeks ago when Instagram removed the “like-count” from photos on user feeds. At Facebook’s annual F8 Conference, Instagram – a platform

The Guide to Proper Facebook Ad Sizes

Facebook is and always will be the top social media network. Despite what news media and the state of the business may suggest, over 2 billion users log on to

4 Ways to Boost Engagement on Instagram Stories

All right everyone, it’s “story” time – Instagram Stories to be precise. Many social media managers fail to recognize the raw power that Instagram Stories provide for increasing organic growth

Using Advanced Search Operators to Improve Search Results

Google, the world’s top search engine, serves as the go-to source for quality information, but it does not come without its problems. For a short period of time, if you

Using Retargeting to Increase Website Engagement

At times, it may seem like your web-browsing experience feels a bit too personal. Ever notice advertisements about products you recently searched for on Google (even as far back as

The Key Differences Between a CDP and a DMP

In the last 12 months, Customer Data Platforms (CDPs) have become something of a focal point for marketing executives. It seems there are different CDP’s emerging onto an increasingly saturated

The Future of SEO: Optimizing Content for Voice Search and Virtual Assistants

If you’re an advertiser that allocates budget toward SEO, PPC, or paid social, learning how to optimize web content for SEO in the context of spoken search queries will be

How to Win with Amazon’s Marketing Platform

As Amazon continues to tighten its grip around global e-commerce, advertisers flock to its exploding advertising platform with massive budgets and uncertain expectations. Although Amazon delivers customers at unmatched scale, advertisers find

Recruiting Paid Social Influencers

In the digital age, consumer attention is more fragmented than ever. Between robust social platforms like YouTube, Reddit, Twitch, Snapchat, online forums, and more, holding a viewer’s attention is no